Those who have faced the end of the world longer already know the routes out of a crisis that paralyzes.

90% of Brazilians care about climate. But no one wants to hear it. The problem is how we tell it.

We need to stop framing climate as the end of the world. We know how the world can end but do we know how the planet can go on?

The way the creative sector portrays climate crisis feeds the climate crisis. An overdose of collapse stories creates paralysis, fatigue, and indifference.

Approximately 80% of people displaced by extreme climate events are women and girls.

70% is the share of monthly household income that women in socially vulnerable situations spend recovering from climate event damages.

Women in urban peripheries are the most impacted—and they're also the ones creating solutions for how the world continues.

Source:

¹Alok Sharma, COP26 President, in a speech at the Climate Conference

²Greenpeace Brasil, Climate and Environment Studies Laboratory at UERJ and Brisa Soluções Ambientais (2026)

Captura de Tela 2026-11-06 às 10.28.36.png

“Postponing the end of the world means always being able to tell one more story.”

Ailton Krenak
Environmentalist, Indigenous leader, writer and member of the Brazilian Academy of Letters in the book Ideas to Postpone the End of the World

The end of the world is postponed every day by woman from the peripheries.

We need to tell their stories - so we can keep telling stories.

Inspired by Ailton Krenak's Ideas to Postpone the End of the World, CLARICE, ICS, and Anonymous Content came together to create a practical guide and a prototype about how to portray women from peripheries as protagonists in climate adaptation solutions.

the project

From this challenge comes a mission-question:

How do we make climate and gender become part of the stories that Brazil loves to consume?

WHY THIS GUIDE?

To inspire the creative sector to expand the stories we tell about climate, placing women and peripheral territories at the center, and transforming climate crisis into a topic people want to engage with, discuss, and then act on.

FOR WHOM?

FOR WHAT PURPOSE?

For those already interested in using audiovisual works and creative projects to postpone the end of the world, recognizing the centrality of women who are creating and leading climate solutions from their territories.

To inspire, guide, and offer repertoire to creators and creative professionals who want to expand the possibilities of discussing climate in their works, projects, and initiatives — with a human vision, culturally relevant and grounded in the reality of those postponing the end of the world every day.

Download the guide

To test these ideas, we created a pilot: a vertical nano-series of three episodes that experiments with new ways of telling climate stories. It's a test of language, format, and imagination—to discover, by doing, how climate can enter culture in a way that's closer, more powerful, and more relevant.

As Soberanas follows the story of Mayara and Fabricia, two best friends trying to keep a catering business afloat in a favela while the climate crisis keeps crashing the party — a story of female friendship and climate action, with plenty of drama, laughs and resilience along the way. The series was produced with AI, and its entire carbon footprint has been offset.

THE PILOT:
As Soberanas

Coming soon

Created by

CLARICE

Anonymous Content BR

Media Partnership

Tik Tok

Support

ICS

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